Of course you want higher response rates for your mailings! Of course you want to strengthen your relationship with your customers by speaking directly to their needs! Thanks to our state-of-the-art color Variable Data Printing, now you can! Instead of producing 10,000 identical copies and delivering a mass message to 10,000 customers, Variable Data Printing makes it possible to print 5,000 unique documents with personalized messages targeted to each customer individually.
WHAT IS VARIABLE PRINTING?
Variable Data Printing (or VDP) capabilities allow you to create targeted documents by placing customer-specific text or graphics into a single template. By pulling information from database records, elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down our presses. Demographic preferences can also be added to make the prospect feel that you are in-tune with their needs and are communicating directly with them.
WHAT PROJECTS SHOULD I USE VARIABLE PRINTING FOR?
Appeal letters, special offers, newsletters, self mailers, reports, brochures and coupons are just the beginning. All marketing materials are much more effective when they are customized to resonate with the customer. See our sample projects for just some of the many ways that companies are using Variable Data Printing to increase the effectiveness of their marketing.
WHAT ARE SOME OF THE BENEFITS OF VARIABLE PRINTING?
Higher ROI: Messages that are targeted and that resonate with your target audiences are more likely to influence them. The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs.
Measurability: Track response rates with barcoded surveys or coupons, or test different messages or offers to see which strategy gets a better response.
WHAT ITEMS WITHIN THE DOCUMENT CAN BE “VARIABLE”?
Basic Personalization: The most basic level involves changing the salutation or name on each printed piece.
Versioning: A more complicated Variable Data Printing technique uses “versioning”, where text and graphics throughout the document are altered to create several variations, each directed to different groups of customers.
Full Variability Printing: Finally there is full variability printing, where the text and images can be altered for each individual addressee, making each mail piece unique to that recipient.
See our sample projects for just some of the many ways that companies are using Variable Data Printing to increase the effectiveness of their marketing.
WHAT SHOULD I PROVIDE PJ GREEN WITH FOR MY VARIABLE PRINTING JOB?
All three types of Variable Data Printing begin with a basic layout that indicates which sections should be altered, along with a database of information that fills in the changeable fields. You can provide a fully designed piece (with the items/areas indicated that you would like to be variable), or we can assist you with designing your project right here at PJ Green.
Whether it’s a formal database or not, chances are you have valuable information about your customers. You know their names, locations, buying behaviors and preferences. Even if you don’t have customer information in a formal database, we can use your information, combined with the data that we subscribe to, to help you create one.
